Billy “Crash” Craddock – Rub It In, is a song written and originally recorded by Layng Martine Jr., and credited as Layng Martine. His version, released on the Barnaby Records label, was produced by Ray Stevens and was a U.S. chart single in the fall of 1971, reaching number 65.

Billy “Crash” Craddock recorded the song three years later on the album Rub It In, taking it to Number One on the country music charts and Top 20 on the pop charts in 1974. He told Tom Roland in The Billboard Book of Number One Country Hits that many stations refused to play it at first because they thought it was risque. “I said, ‘We’re talking about suntan lotion, and if you still think it’s risque, then don’t play it,'” Craddock said. “Evidently, they all went back and listened to it, and it was the biggest record we ever had.” Craddock also made live recordings of the song on 1977’s Live! and 2009’s Live -N- Kickin’.

Craddock eventually recorded a sequel to the song, “You Rubbed It In All Wrong,” which borrows heavily from the original song’s melody but instead replaces the lotion with sand, as the man’s lover is discovered to be cheating on him. The sequel was also a top-5 hit on both the country charts.

Billy “Crash” Craddock – Rub It In
From the album Rub It In
B-side “It’s Hard to Love a Hungry, Worried Man”
Released June 1974
Recorded 1974
Genre Country
Length 2:30
Label ABC
Songwriter(s) Layng Martine Jr.
Producer(s) Ron Chancey

COUNTRYPEDIA

Billy “Crash” Craddock – Rub It In Lyrics

Lie beside me on the sand
Put some lotion in your hand
Come on and make me feel nice
N’ kiss me once or twice
Say you love me again

Then rub it in, rub it in
Rub it in, rub it in
I feel the tingle begin
You’re gettin’ under my skin
Rub it in, rub it in

(Do it)
Feels good
(Do it)
(Do it)
Put a little bit on my left shoulder
(Do it)

Yeah
(Do it)
Put a little bit right here
(Do it)
Yeah
(Do it)

Turn your radio on
And find a slow grooving song
Baby, whisper in my ear
Say the things I wanna hear
Make me know your love is strong

And rub it in, rub it in
Rub it in, rub it in
I feel the tingle begin
You’re gettin’ under my skin
Rub it in, rub it in

Put a little on my nose
Put a little on my toe
Put it on my back and my sacroiliac
And a dab on my chinny-chin-chin

Rub it in, rub it in
Rub it in, rub it in
I feel the tingle begin
You’re gettin’ under my skin
Rub it in, rub it in

Rub it in, rub it in
Rub it in, rub it in
I feel the tingle begin
You gettin’ under my skin
Rub it in, rub it in

GENIUS